Short Description:
The Senior Business Analyst role at Paytm, part of the Growth Marketing team, focuses on driving platform growth by analyzing user behaviors and optimizing targeting strategies. Candidates need 3-5 years' analytics experience, proficiency in Python/R, SQL, big data, and excellent problem-solving abilities. This hybrid role offers a collaborative environment to impact cross-selling and contribute to India's digital lending journey.
About Our Company: Paytm is a prominent digital payments and financial services organization in India, with a dedicated focus on attracting both consumers and merchants to our platform by providing a wide range of payment solutions. Paytm offers a variety of services to consumers, including utility payments and money transfers, and facilitates payments through Paytm Payment Instruments (PPI) such as Paytm Wallet, Paytm UPI, Paytm Payments Bank Netbanking, Paytm FASTag, and Paytm Postpaid - Buy Now, Pay Later. Additionally, Paytm provides merchants with acquiring devices like Soundbox, EDC, QR codes, and a Payment Gateway for streamlined payment aggregation via PPI and other financial instruments. To support merchant businesses, we offer commerce services through advertising and the Paytm Mini app store. Leveraging this platform, we extend credit services like merchant loans, personal loans, and BNPL options through our financial partners.
About the Team: The Growth Marketing team at Paytm plays a vital role in our platform's success. This team is responsible for:
- Allocating traffic to various growth use cases, such as payments, commerce, and financial services, based on user interests and the likelihood of adopting new use cases.
- Enhancing growth as a product platform through real-time targeting, creating comprehensive customer profiles, and expanding our reach through the most effective channels.
- Promoting growth across various Paytm business sectors and ensuring that best practices are adopted throughout the organization.
Expectations/Requirements: To be successful in this role, you should have:
- 3-5 years of experience in analytics within the consulting or BFSI industry.
- Exceptional problem-solving abilities with a track record of structuring complex problems and delivering solutions.
- Proactive and driven to take initiatives and collaborate with business stakeholders to drive implementation.
- Proficiency in executing cross-functional initiatives and the ability to work closely with business/product owners to understand product requirements.
Skills and Qualifications for Success: Your success in this role will be supported by the following skills and qualifications:
- Proficiency in data analytics, statistics, data management, and tools such as Python/R, SQL, big data, AB experiments, and data visualization.
- Strong communication skills, both written and verbal, for presenting data effectively to senior audiences.
- Experience in working with large datasets using big data technologies.
- Prior experience in mentoring and upskilling team members.
Education: Graduate or Post-graduate degree
Why Join Us: By joining our team, you'll become part of a collaborative, results-driven program that fosters cohesion across our various business segments through technology. You'll have the opportunity to enhance average revenue per user by increasing cross-selling opportunities and receive valuable feedback from your peers on how you support their goals.
Compensation: We believe in creating wealth for the right candidate. With over 500 million registered users and 21 million merchants, and a wealth of data in our ecosystem, we are uniquely positioned to democratize credit for deserving consumers and merchants. The potential for India's largest digital lending story is right here, and you have the opportunity to be a part of it!
Position: Senior Business Analyst - Growth Analytics
Location: Noida, Uttar Pradesh
Department: Analytics - Growth Marketing
Employment Type: On-roll
Work Arrangement: Hybrid
Please click here to apply.
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