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Business Analyst at Myntra

Short Description:

We are seeking a Loyalty Program Business Analyst Manager to join Myntra's Insider team in Bangalore. This role involves owning and managing insights and reporting for the loyalty program, utilizing data for analytical projects, and contributing to daily revenue and traffic forecasts. The manager will play a key role in designing and measuring the impact of campaigns, collaborating with cross-functional teams. Strong analytical problem-solving skills, 2-3 years of E-Commerce domain experience, proficiency in Excel, SQL, and either R or Python, and excellent communication skills are essential qualifications for this position. A B Tech/BE degree from a reputable college is required.


 

Position: Business Analyst - Loyalty Program

Location: Bangalore

About Us

We are seeking a dynamic individual to join the Insider team at Myntra, a crucial component of the Marketing function. The Insider team is dedicated to our most devoted customers, Myntra Insiders, aiming to enhance their experience through unique offerings and rewards. Our focus is on maximizing traffic, revenue, and engagement, driven by data-backed insights and strategic planning.

Role Overview

As the Loyalty Program Business Analyst Manager, you will play a pivotal role in shaping the success of Myntra's loyalty program. Your responsibilities will encompass:

  • Taking ownership of and managing all facets of insights and reporting for the loyalty program, contributing from problem definition to insight delivery to influence marketing actions.
  • Utilizing data to lead analytical projects across various complexity levels, generating crucial business insights and recommendations to facilitate decision-making.
  • Developing daily revenue, traffic, and other input metric plans/forecasts for diverse customer cohorts, both for regular operations and special events. Monitoring metrics and conducting deep-dive analyses for troubleshooting sessions will be integral to the role.
  • Serving as the "data backbone" for team campaigns, involving the design of experiments, creation of A/B tests, and measurement of impact. Collaboration with cross-functional teams (product, revenue, etc.) is essential to provide a comprehensive feedback loop during campaign execution.
  • Crafting data visualizations and reports for easy consumption of insights by senior and middle management.
  • Advocating and operationalizing analytical solutions for organization-wide use.

Skills & Qualifications

We are looking for candidates with:

  • Strong analytical problem-solving skills, with an understanding of both mathematical concepts and business strategies.
  • 2-3 years of experience as a Data/Business Analyst in the E-Commerce domain (preferred).
  • Proficiency in Excel, SQL, and either R or Python. Familiarity with BI tools such as Tableau and Power BI is an added advantage.
  • Efficient project and stakeholder management skills, demonstrating the ability to work independently in a demanding environment with strict deadlines.
  • Attention to detail and comfort handling multiple projects simultaneously.
  • Good communication and presentation skills, both written and verbal.

Qualifications

  • B Tech/BE or equivalent from a reputable college.

If you are a proactive, data-driven individual with a passion for analytics and loyalty programs, we invite you to join our dynamic team at Myntra. Apply now to be part of an exciting journey in shaping the future of customer engagement in the E-Commerce domain.

Please click here to apply.

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