Data Analyst Associate at Myntra

Short Description:

We are seeking a Data Analyst Associate for Myntra's Bangalore team, responsible for shaping platform demand through strategic pricing and promotions. The role involves monitoring key metrics, collaborating with analytics for campaign effectiveness, and ensuring accurate P&L reporting. The associate will reconcile discounts with brand associates, analyze market trends, and influence internal stakeholders to meet project goals. Proficiency in SQL, Python, Power BI, and Tableau is crucial for this role.

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Position: Data Analyst Associate 

Location: Bangalore

The position of Data Analyst Associate at Myntra, based in Bangalore, offers a unique opportunity to join a team that plays a pivotal role in shaping the platform's demand through strategic pricing and promotional initiatives. The team operates with a commitment to aligning pricing and promotional offers with top-line and bottom-line targets, while also considering the platform's Profit and Loss (PnL). The role involves daily efforts to coordinate pricing operations with internal and external stakeholders, utilizing analytical insights to enhance Return on Investment (ROI).

About Our Team

Our team's core responsibility is to strategically influence demand on the platform by utilizing pricing and promotional strategies. This involves a meticulous consideration of the platform's Profit and Loss (PnL) to ensure that daily operations align with overarching financial goals. The team operates diligently to analyze platform-level metrics, identifying areas for improvement and seizing opportunities to enhance ROI. Seamless coordination with internal and external stakeholders is integral to our daily pricing operations, fostering a collaborative environment that contributes to the platform's success.

Roles & Responsibilities

As a Data Analyst Associate, your responsibilities will encompass a diverse range of tasks critical to the success of the team and the platform:

1. Monitoring Key Performance Metrics: Regularly track and analyze key metrics such as revenue per unit, gross margin, provisioning liquidation, conversion rates, average order value, customer acquisition, and the performance of top-selling styles.

2. Collaboration with Analytics Team: Work closely with the analytics team to evaluate the effectiveness of marketing campaigns. Identify areas for improvement and implement strategies to enhance future campaign performance.

3. Liaison with Finance Team: Ensure the accuracy of Profit and Loss (P&L) reporting for the portfolio by maintaining effective communication and collaboration with the finance team.

4. Discount Reconciliation: Reconcile discounts with brand associates, particularly concerning funding related to sale day properties. This involves meticulous attention to detail and financial accuracy.

5. Monitoring External Pricing: Keep a vigilant eye on discounting and pricing for key brands on other platforms to ensure parity and proactively prevent customer switching.

6. Trend Analysis: Analyze trends related to inventory, revenue, stock cover, and the impact of marketing initiatives. Provide actionable insights to drive decision-making.

7. Influencing Stakeholders: Engage with various teams and stakeholders within the organization to ensure alignment with goals and adherence to project timelines.

8. Reporting Processes: Establish reporting processes to streamline operations, ensuring that data is readily available for informed decision-making.

9. Sales Forecasting: Conduct sales forecasting to support strategic planning and decision-making processes.

10. Skillset Development: Develop innovative analyses and trends using proficiency in SQL, Python, Power BI, and Tableau. Contribute to the evolution of pricing strategies through continuous skillset enhancement.

Skillset

The successful candidate for this role should possess a strong proficiency in SQL, Python, Power BI, and Tableau. These technical skills are essential for conducting in-depth analyses, developing insights, and contributing to the platform's success.

In conclusion, the Data Analyst Associate role at Myntra is an exciting opportunity for individuals with a passion for data analysis, strategic thinking, and a desire to contribute to the success of a dynamic platform. The diverse responsibilities of the role offer a chance to make a significant impact on pricing strategies, campaign effectiveness, and overall business success. If you are seeking a challenging and rewarding position in the field of data analysis, we invite you to explore this opportunity with Myntra in the vibrant city of Bangalore.

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