Skip to main content

Senior Analyst - Performance & Insights at Target

Short Description:

The Senior Analyst - Performance & Insights at Target's Roundel is a pivotal role within the Business Intelligence Reporting & Analytics team. Responsible for shaping Roundel's analytic capabilities, this position focuses on advancing media performance measurement strategies and delivering actionable insights for advertisers. The role involves collaboration with cross-functional teams, innovation in media effectiveness measurement, and custom analytics projects to demonstrate the value of Roundel's media. The Senior Analyst will also play a key role in aligning measurement strategies with Product, Measurement, BII, and GTM teams, identifying automation opportunities, and contributing to team upskilling efforts. The ideal candidate brings 4-5 years of experience in digital advertising or retail analytics, along with expertise in analytics, campaign strategy, and applied analytics methodologies.



 

Position: Senior Analyst - Performance & Insights

Location: Target Corporation India Pvt. Ltd., Bangalore, Karnataka, India, 560045

Job ID: R0000322953

Job Family: Business Intelligence Reporting & Analytics

Schedule: Full Time

About Us:

Target stands as an iconic brand, recognized globally and listed among Fortune 50 companies, ranking as one of America's leading retailers.

Fueled by a highly capable and innovative Marketing organization, Target prides itself on connecting guests to the products and experiences they anticipate and deserve. Roundel, Target's retail media network, offers cutting-edge digital advertising solutions to the world's leading advertisers. With over three-quarters of American adults shopping at Target, advertisers can achieve unparalleled scale and connect directly with our guests, delivering top-notch marketing outcomes.

About the Role:

The Performance & Insights (P&I) team is tasked with providing advertisers with campaign performance and insights. As a Senior Analyst in Performance & Insights Capability Development, you will play a crucial role in shaping Roundel's analytic capabilities. This includes advancing measurement and reporting processes to deliver more effective media plans and providing in-depth, actionable insights in post-campaign evaluations. Your focus will be on defining the role of media as a key Growth Driver through ROI and related analytics for our advertisers.

Collaborating closely with cross-functional teams in Product, Strategy, Go-To-Market, and Sales, you'll contribute to innovative ideas, develop proofs of concepts, and assist in the development of solution roadmaps to scale and implement these solutions. Success in this role depends on your ability to merge deep analytics and insights experience in a retail and/or digital media context, consultative problem-solving, and effective collaboration within a matrixed, cross-functional structure.

Key Responsibilities:

  1. Develop and codify media performance measurement strategies: Collaborate with internal/external stakeholders to establish capabilities and processes for best-in-class efficiency and effectiveness in Roundel's media performance.

  2. Subject Matter Expert: Become the go-to expert in measuring the impact of marketing investments for advertisers using advanced analytical solutions and methods.

  3. Deploy Measurement Solutions: Develop, deploy, and promote measurement solutions, including test/control experimentation, brand lift studies, econometric models, and research-based solutions.

  4. Innovative Media Effectiveness Measurement: Identify and build new approaches to measure media effectiveness for various audiences, placements, and creative analyses.

  5. Custom Analytics Projects: Support custom analytics projects to demonstrate the value of Roundel's media with advertisers that current analyst-facing products don't address.

  6. Own and Create Processes: Establish processes enabling internal and external stakeholders to leverage Roundel data for initiatives like media mix modeling.

  7. Monitor and Report Campaign Performance: Track and report campaign performance across relevant KPIs, including impressions, clicks, web visitors, video views, etc.

  8. Collaborate with Cross-functional Teams: Work with cross-functional teams in Product, Measurement, BII, and GTM to align on the measurement strategy.

  9. Identify Automation Opportunities: Identify automation opportunities and technology/tool gaps, collaborating with product and business operations teams to find and implement solutions.

  10. Contribute to Upskilling Efforts: Contribute to team upskilling efforts to familiarize the team with data products and new measurement methodologies.

About You:

  • 4-5 years of working experience in digital advertising, client consulting, and/or retail analytics.
  • Master's or bachelor's degree in Analytics, Business Intelligence, Economics, or Engineering.
  • Deep expertise in digital marketing performance measurement and campaign strategy, along with related KPIs.
  • Hands-on experience in applied analytics, model building, and statistical method selection.
  • Experience in new solution development, including media measurement and incrementality measurement through various lift studies.
  • Intermediate (or higher) capabilities with SQL, R, and/or Python for data sourcing/organization and building initial models.
  • Ability to facilitate communication between business and technology teams.
  • Strong communication skills with a proven ability to influence peers, key stakeholders, and leaders.
  • Expert in working in an agile environment (e.g., user stories, iterative development, scrum teams, sprints, personas).
  • Strategic mindset and bias for action with a strong ability for strategic planning, defining OKRs, and driving business outcomes.

 

Please click here to apply.

Comments

Other popular job openings

ZS is hiring for a fresher entry level Data Scientist role in India

Position: Advanced Data Science Associate Company: ZS Location: Bengaluru, India Job Type: Full-time Job Mode: Hybrid (Work from home and on-site presence at clients/ZS offices) Job Requisition ID: 21862 Years of Experience: Not explicitly mentioned; open to qualified candidates As per JD, looks like a fresher entry level role; 0-3 years Company Description: ZS is a globally recognized management consulting and technology firm dedicated to improving life through innovative solutions. The company is renowned for its people-centric approach, considering its employees its most valuable asset. ZS fosters a collaborative environment where professionals from diverse backgrounds work together to develop customized solutions that drive business success. The organization partners with clients to create value-driven technology products, offering impactful solutions in critical areas of business strategy. ZS strongly believes in a culture of curiosity, innovation, and passion, encouraging employe...

Dentsu is hiring for a fresher entry level Data Scientist role in India

Position: Data Scientist Company: Merkle (A part of Dentsu) Location: DGS India - Mumbai - Thane Ashar IT Park Job Type: Full-time Job Mode: Permanent Job Requisition ID: R1084169 Years of Experience: Not specified; fresher entry level as per JD; 0-3 years Company Description: Merkle, a leading customer experience management (CXM) company under the Dentsu umbrella, has a strong legacy of over 120 years in innovation. The company specializes in data-driven, technology-enabled services aimed at enhancing customer engagement and business growth. With a focus on digital transformation, Merkle provides integrated growth solutions that drive measurable results for clients. Sustainability is a core value at Merkle, with a strong emphasis on creating environmentally responsible business practices. Diversity, equity, and inclusion (DEI) are central to Merkle's culture, fostering an inclusive work environment for employees from diverse backgrounds. The organization believes in nurturing...

Walmart is hiring for a fresher entry level Data Analyst role in India

Position: Data Analyst II - Power BI Company: Walmart Global Tech India Location: Chennai, Tamil Nadu, India Job Type: Full-time Job Mode: Hybrid (Onsite and Remote Work) Job Requisition ID: R-2051208 Years of Experience: 0-3 years Company Description: Walmart Global Tech India serves as a cutting-edge technological hub for Walmart, the world’s largest retailer. The company focuses on innovative solutions that enhance customer experiences and operational efficiencies across Walmart’s global network. The organization fosters a collaborative environment where experts in data science, software development, cybersecurity, and service delivery drive transformative solutions. Walmart Global Tech India prioritizes its people, fostering a culture of innovation, learning, and career growth. Employees benefit from continuous learning, skill enhancement, and opportunities to work on industry-leading technological advancements. The team’s expertise is crucial in shaping the future of retail by lev...

Myntra is hiring for a fresher entry level Data Scientist role in India

Position: Data Scientist Company: Myntra Location: Bengaluru, Karnataka, India Job Type: Full-time Job Mode: On-site Job Requisition ID: Not specified Years of Experience: Not specified; fresher, entry level as per JD: 0-3 years Company Description: Myntra is one of India’s leading e-commerce platforms, specializing in fashion and lifestyle products. The company is dedicated to making high-quality fashion accessible to a diverse range of customers across the country. Established as a pioneering brand in the e-commerce space, Myntra is renowned for offering trend-driven collections, premium brands, and personalized shopping experiences. The company continuously invests in cutting-edge technology, including artificial intelligence and data science, to enhance customer satisfaction and business growth. With a workforce of over 1,000 employees, Myntra fosters a culture of innovation, collaboration, and excellence. Myntra’s technology-driven solutions focus on seamless user experiences, int...

Powerplay is hiring for a Data Analyst intern role in India

Position: Data Analyst (Internship) Company: Powerplay Location: Bangalore, India Job Type: Internship Job Mode: In-office Job Requisition ID: Not specified Years of Experience: Not required (Freshers and students may apply) Company Description: Powerplay is a cutting-edge digital platform revolutionizing the construction industry by streamlining project management processes. Established by IIT Roorkee alumni, Powerplay aims to bridge the gap between traditional construction methods and modern digital solutions. The platform provides real-time tracking and collaboration tools to enhance project efficiency and transparency. Powerplay is backed by prominent industry leaders and investors, ensuring steady growth and innovation. The company’s vision is to empower construction professionals by offering digital tools that simplify their workflow and enhance productivity. With a strong emphasis on data-driven decision-making, Powerplay integrates AI and analytics to offer actionable insights ...

Loyalytics is hiring for a fresher entry level Data Scientist role in India

Position: Data Scientist Company: Loyalytics Location: Bangalore, India Job Type: Full-Time Job Mode: On-site Job Requisition ID: Not specified Years of Experience: 0-2 years Company Description: Loyalytics is a rapidly expanding analytics consulting and product-focused organization headquartered in Bangalore. The company specializes in assisting large retail clients worldwide in optimizing their data assets through consulting services and proprietary product accelerators. It comprises a dynamic team of over 100 analytics professionals who work with cutting-edge tools and technologies to deliver impactful solutions. The company operates in a massive, multi-billion-dollar global market with significant opportunities for growth and innovation. Loyalytics has a leadership team with over 40 years of combined industry experience, ensuring strong strategic direction and execution. Its customer acquisition is largely driven by word-of-mouth referrals, catering to renowned retail brands in GCC...

Expedia is hiring for a fresher entry level Analyst role in India

Position: Competitive Intelligence Analyst I Company: Expedia Group Location: India - Haryana - Gurgaon Job Type: Full-Time Regular Job Mode: Hybrid Work Setup Job Requisition ID: R-92416 Years of Experience: Not explicitly mentioned; as per JD, fresher and entry level role - 0 to 3 years Company Description : Expedia Group is a global leader in travel technology, dedicated to simplifying and enhancing travel experiences for people around the world. The company operates a diverse set of brands that empower travelers with cutting-edge solutions and seamless booking experiences. With a mission to make travel more accessible, Expedia Group continuously innovates to provide data-driven insights, world-class customer service, and advanced technological solutions for its users. The company fosters an inclusive and diverse workplace where employees thrive in a culture that values collaboration, innovation, and professional growth. Expedia Group is recognized as a top employer by Glassdoor, Fo...

Recruiting for a Fresher Entry Level Remote UX/UI Designer for one of the product based Startup

Company: One of our Clients (Leading Product Startup in LLM space) Position: UX/UI Designer (0- 3 years; relevant experience) Location: India - Remote Job ID: TOT521486 Company Overview The startup is at the forefront of creating transformative generative AI products, focusing on making Large Language Model (LLM) intelligence easily accessible to end users. They have set an ambitious milestone to achieve by the end of the year and are looking for passionate individuals to join their innovative team on this exciting journey.   Role Overview We're seeking a self-driven UX/UI Designer who embodies the spirit of continuous learning and entrepreneurial grit. The ideal candidate should have creative design thinking having demonstrated resilience through solo ventures, side projects, or bootstrap attempts.   Responsibilities - Design intuitive user interfaces and experiences for web and mobile applications - Create and maintain design systems and component libraries - Conduct user...

Triple F Media is hiring for a Business Analyst intern role in India

Position: Business Analyst Intern Company: Triple F Media Location: Jaipur, Rajasthan, India Job Type: Internship (Full-time) Job Mode: On-site Job Requisition ID: Not specified Years of Experience: Open to students and recent graduates Company Description: Triple F Media is a well-established broadcaster and influencer management agency that specializes in connecting brands with influencers and media personalities. The company plays a key role in the entertainment industry by leveraging data-driven insights to create effective influencer marketing strategies. With a strong presence in the media distribution sector, Triple F Media has built a reputation for helping brands and influencers maximize their reach and engagement. The organization focuses on talent management, influencer campaign strategies, and media distribution, ensuring that clients receive innovative solutions tailored to their brand needs. Triple F Media operates with a core philosophy of transparency, collaboration, an...

Fi is hiring for a fresher entry level Product Data Analyst role in India

Position: Title: Product Analyst Department: Analytics Company: Name: Fi Money Industry: Fintech Focus: Building a secure financial hub for a digital-first generation Location: City: Bangalore State: Karnataka Country: India Job Type: Type: Full-time Job Mode: Mode: On-site Job Requisition ID: ID: Not specified Years of Experience: Requirement: Not explicitly mentioned; as per JD, looks like a fresher entry level role: 0-3 years Company Description Core Identity: Fi Money is a cutting-edge fintech startup. Specializes in creating a money management app for the digital-first generation. Mission: To provide a secure, innovative platform that understands and caters to users’ financial needs. Encourages users to achieve their financial goals with thoughtful nudges. Work Culture: Emphasis on positive, transparent, and inclusive values. Strong focus on individual brilliance and team success. Promotes ambitious thinking, impact-driven actions, and community celebration. Leadership...