Data Analyst at Coursera

Short Description:

Coursera is seeking a skilled Data Analyst based in India to join the Consumer Marketing team. The role involves analyzing full-funnel paid media, including performance marketing measurement, attribution analysis, and forecasting. The candidate should possess 2-3 years of marketing analytics experience, expertise in building dashboards, and proficiency in SQL and Python. Preferred qualifications include experience in marketing attribution, A/B test experimentation, and adaptability to fast-paced, multi-geographic environments. As a remote-first company, Coursera values diversity and equal opportunities, encouraging individuals globally to apply.

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Position: Data Analyst

• Location: India
• Job type: Remote
  
• Department: Consumer Marketing

About Coursera: Coursera, founded in 2012 by Stanford Computer Science professors Andrew Ng and Daphne Koller, is a leading online learning platform dedicated to providing universal access to world-class education. With a mission to transform lives through education, Coursera boasts a user base of 136 million learners globally, partnering with over 300 universities and industry leaders to offer diverse courses, certifications, and degree programs.

Coursera is recognized as a B Corp since February 2021 and is committed to fostering a globally diverse team. We believe in extending equal employment opportunities to individuals in any country where we operate, ensuring compatibility with time zones for effective collaboration in our remote-first work environment.

Job Overview: As a Data Analyst within the Acquisition organization, reporting to the paid media team, you will play a pivotal role in analyzing full-funnel paid media activities. Your responsibilities will cover diverse aspects, including performance marketing measurement, attribution analysis, conversion behavior examination, post-campaign evaluation, dashboard development, reporting automation, optimization, and forecasting.

Responsibilities:

• Expert Data Analysis:

  • Develop expertise in Coursera data, advertising platforms, and data pipelines.
  • Analyze extensive datasets to identify key trends and actionable business opportunities.

• Dashboard Development and Reporting:

  • Construct dashboards for monitoring key metrics and implement reporting automation.
  • Provide marketing members with insights through paid media tracking and measurement.

• Forecasting and Optimization:

  • Build accurate forecasting capabilities to optimize paid media budgets across various business metrics.
  • Contribute to ongoing optimization efforts for enhanced campaign performance.

Basic Qualifications:

• Marketing Analytics Experience:

  • 2-3 years of experience in marketing analytics.
  • Proven track record in building actionable dashboards.

• Forecasting Proficiency:

  • Demonstrated ability to develop accurate forecasts for key business metrics across multiple channels and segmentations.

• Automation Skills:

  • Proven track record of providing automated solutions to reduce manual processes.

• Technical Proficiency:

  • Expert-level proficiency in SQL.
  • Proficiency in Python for data manipulation, visualization, and modeling.
  • Experience with at least one data visualization platform (Looker, Tableau, etc.).

Preferred Qualifications:

• Advanced Analytics:

  • Experience with marketing attribution and cross-channel measurement.

• Experimentation Design:

  • Ability to develop A/B test experimentation design and analysis.

• Adaptability:

  • Experience working in fast-paced, agile, ambiguous multi-geographic environments.

Courses on Coursera You Might Like:

• Marketing Analytics
• Applied Data Science with Python Specialization
• Google Advanced Data Analytics Professional Certificate
• International Marketing & Cross Industry Growth Specialization

Accommodation: If you have a disability and require accommodation during the application process, please contact us at accommodations@coursera.org.

Please click here to apply.

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