Short Description:
The Associate Analyst position in Digital Marketing and Personalized Offers Analytics at United Airlines involves supporting digital acquisition initiatives by providing insights and analytics to strategize campaigns and measure their performance. Responsibilities include assisting in campaign planning, audience identification, and conducting data analysis using tools like SQL, Python, or R. The role requires proficiency in database querying and strong communication skills to present findings to internal and external stakeholders. Candidates should possess a Bachelor's degree and 0-1 years of experience in analytics, with a preference for those with a quantitative background and familiarity with visualization tools like Tableau or Spotfire. United Airlines is an equal opportunity employer, committed to diversity and inclusion.
Position: Associate Analyst - Digital Marketing and Personalized Offers Analytics
Location: Gurugram, Haryana, India
Category: Corporate
Job ID: GGN00001390
Department: Marketing / Loyalty / Mileage Plus / Alliances
Job Type: Full-Time
Description
At United Airlines, we offer a multitude of global career opportunities, and we invite you to explore them with us.
Loyalty
Our Loyalty department is dedicated to the strategic planning, development, and execution of our esteemed MileagePlus programs, alongside the management of associated partnerships and marketing endeavors.
Job Overview and Responsibilities
The Digital Marketing & Personalized Offers team at IKC is at the forefront of engaging with customers and potential travelers through digital campaigns, delivering fresh information, travel inspirations, personalized offers, promotions, and more. We are committed to supporting all digital acquisition initiatives with valuable insights to inform campaign strategies and employing analytics to measure their performance. Collaborating closely with stakeholders in the US, we aim to bring these campaigns to fruition and continuously enhance their effectiveness through learning and actionable insights.
- Assist in Campaign Planning, Targeting, and Audience Identification
- Measure Campaign Results and Performance Using Data Analysis
- Gather and Organize Data from Various Sources Using SQL/ Python/ R
- Continuously Develop and Demonstrate Improved Analysis Methodologies
- Create Presentations for United Leadership and External Stakeholders
- Conduct Exploratory Analysis, Identify Opportunities, and Proactively Suggest Initiatives to Meet Marketing Objectives
- Create, Modify, and Automate Reports and Dashboards, Taking Ownership of Reporting Structure and Metrics
- Share Internal Best Practices and Foster Collaboration with Internal and External Teams
This position is offered based on local terms and conditions. Expatriate assignments and sponsorship for employment visas, even on a time-limited visa status, will not be awarded. This position is for United Airlines Business Services Pvt. Ltd - a wholly owned subsidiary of United Airlines Inc.
Qualifications
Required:
- Bachelor's Degree
- 0-1 Years of Experience in Analytics and Working with Analytical Tools
- Comfort and Curiosity for Working with Very Large Data Sets
- Experience in Manipulating and Analyzing Complex, High-Volume, High-Dimensionality Data from Various Sources to Highlight Patterns and Relationships
- Proficiency in Using Database Querying Tools and Writing Complex Queries and Procedures Using Teradata SQL and/ or Microsoft SQL
- Experience Working with Microsoft Office, Especially Excel and PowerPoint
- Ability to Communicate Analysis in a Clear and Precise Manner
- High Sense of Ownership of Work
- Ability to Work Under Time Constraints
- Must be Legally Authorized to Work in India for Any Employer Without Sponsorship
- Must be Fluent in English and Hindi (Written and Spoken)
- Successful Completion of Interview Required to Meet Job Qualification
- Reliable, Punctual Attendance is an Essential Function of the Position
Preferred:
- Master's Degree
- Bachelor’s Degree in a Quantitative Field like Math, Statistics, Analytics, and/ or Business
- SQL/ Python/ R
- Visualization Tools – Tableau/ Spotfire
- Understanding of Digital Acquisition Channels
- Strong Knowledge of Either Python or R
- Familiarity with One or More Reporting Tools – Spotfire/ Tableau
Equal Opportunity Employer - Minorities/Women/Veterans/Disabled/LGBT
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